Lead forms
Facebook lead forms that qualify before the inbox.
A good form does not ask every possible question. It asks the questions that tell the owner whether the inquiry can become a booked estimate.
Form goal
Capture service, area, timing, photos, and follow-up path without killing intent.
What to ask
Questions should protect lead quality.
Cheap leads become expensive when the crew wastes time on the wrong area, wrong service, or vague job scope.
| Question | Why it matters | Use it for |
|---|---|---|
| What service do you need? | Separates project types before follow-up. | Campaign angle and estimate route. |
| Where is the job? | Prevents bad service-area fit. | Routing and market decisions. |
| When do you want it done? | Shows urgency and buying stage. | Follow-up priority. |
| Can you send photos? | Adds context without a long call. | Quote readiness. |
Bad form behavior
- Name, phone, and email only.
- No service-area or job-type context.
- No way to separate urgent buyers from browsers.
Better form behavior
- Enough context to quote or reject quickly.
- Questions matched to the service being advertised.
- Clear next step after the lead submits.
Free audit
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Bring the service you want more of and the bad leads you want to stop attracting.