Retargeting
Stay in front of the people who already showed intent.
Not every homeowner requests an estimate the first time they see an ad. Retargeting gives warm prospects more proof, more context, and a cleaner path back to the quote request.
Website visitors, form openers, video viewers, page engagers, and people who need one more trust signal.
Audiences
Retargeting works best when the message matches the hesitation.
A person who watched a project video needs a different next step than someone who opened a lead form and stopped.
Site visitors
Bring back people who researched the service but did not request an estimate.
websitereturnForm openers
Show a simpler reason to finish the quote request after someone hesitates.
intentformsProof watchers
Use before-and-after proof, process clips, and owner-led reminders to build trust.
prooftrustWeak retargeting
- Same ad repeated to every warm audience.
- No proof, service clarity, or reason to act now.
- No tracking for which audiences become booked estimates.
Useful retargeting
- Proof and reminders matched to the buying stage.
- Clear return path to the form, landing page, or call.
- Scorecard notes for qualified leads and booked work.
Free audit
See where warm prospects are dropping off.
Amplify can review your site, current lead path, and service offers before recommending a retargeting plan.