Sample scorecard
A report should tell the owner what to do next.
This sample scorecard shows how Amplify Outreach separates platform activity from business outcomes for home service Meta ads.
No fake case study numbers.
The structure is ready for verified campaign data, testimonials, and revenue notes once available.
Weekly scorecard
Each row should clarify scale, revise, pause, or replace.
The owner needs to know which leads were useful, what became booked, and what blocked revenue.
| Scorecard row | What gets recorded | Decision it supports |
|---|---|---|
| Campaign angle | Service, offer, area, creative angle, and audience. | Find which promise attracts useful demand. |
| Qualified leads | Inquiries that fit service, area, timing, and job context. | Compare lead quality between ad sets. |
| Booked estimates | Leads that turned into real sales opportunities. | Scale based on pipeline, not form fills. |
| Bad-fit reasons | Wrong area, wrong service, too small, vague, or unreachable. | Fix the form, offer, or campaign target. |
| Revenue notes | Closed work, estimate value, and source attribution when available. | Decide whether budget deserves more room. |
Vanity report
- Clicks, impressions, and spend with no lead-quality notes.
- No bad-fit reason tracking.
- No connection to booked estimates or revenue.
Owner report
- Which services produced quote-ready leads.
- Which areas and offers created waste.
- What the next campaign decision should be.
Free audit
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Amplify can map what should be tracked before campaigns get more budget.