Results

Proof beats platform jargon.

Amplify Outreach measures Meta campaigns by the signals that matter to a home service owner: qualified leads, booked estimates, closed jobs, and revenue from opportunities.

Verified results only.

This page uses sample scorecard structure until real campaign data, testimonials, and revenue notes are available.

Scorecard

The weekly report should answer a revenue question.

Clicks, impressions, and cost per click still exist. They just do not get to pretend they are the business outcome.

Metric	Useful question	What it prevents
Qualified leads	Were these people a real fit for the service and area?	Celebrating cheap leads that cannot close.
Booked estimates	Did the inquiry turn into an actual sales opportunity?	Confusing form fills with pipeline.
Closed revenue	What did the campaign help generate?	Scaling spend on surface-level ad metrics.
Follow-up speed	Was the lead contacted while intent was still high?	Blaming ads for slow response.

Scale or cut

A useful report should make the next campaign decision obvious.

The weekly scorecard turns Meta ads into plain owner decisions: increase, revise, pause, or replace.

Signal	Scale when...	Cut or rebuild when...
Service offer	Leads ask for the job type the business wants more of.	The campaign attracts low-value jobs or unclear requests.
Service area	Inquiries come from areas the team can profitably serve.	Leads are too far away or scattered for route density.
Lead form	Answers give enough context to estimate and follow up.	Forms create vague submissions with no urgency or detail.
Follow-up	The business can respond quickly and book estimates.	Good leads sit too long and go cold before contact.

Timeline

What the first 60 days should clarify.

The early goal is not pretending the account is perfect. It is finding which services, areas, and offers produce usable demand.

Week 1

Campaign plan

Pick services, areas, ad angles, lead form questions, and the reporting scorecard.

Weeks 2-3

Launch and clean up

Start campaigns, remove bad-fit signals, and improve follow-up paths.

Weeks 4-6

Read lead quality

Study the difference between cheap leads and leads that became estimates.

Weeks 7-8

Scale the useful angles

Move more attention and budget toward the services showing revenue potential.

What not to call a result

Clicks with no booked estimates.
Leads outside the service area.
Reports that never mention revenue.

What Amplify wants to prove

More qualified inquiries for the services the owner wants.
More booked estimates from the campaign path.
A clearer decision on what to scale next.

Results pages

Show the reporting system without inventing case-study numbers.

These pages make the measurement philosophy more concrete while leaving room for verified results later.

Start

Want reports that connect to the calendar and the bank account?

Bring your current lead sources and the jobs you want more of. Amplify can map a cleaner scorecard.

Request free audit