First 60 days
The first 60 days should create clarity, not fake certainty.
A responsible Meta ads test should find the services, areas, forms, and follow-up paths that can create booked opportunities.
Learn what can scale, what needs fixing, and what should be cut before spend gets bigger.
Timeline
Each phase has a different job.
The first month should clean the account and lead path. The second month should push budget toward the angles with better lead quality.
Audit and setup
Map services, areas, lead form questions, tracking, and the first campaign angle.
Launch and watch
Read early lead quality, follow-up speed, bad-fit reasons, and form friction.
Revise the weak signals
Adjust creative, forms, service areas, and offers that are creating waste.
Scale or rebuild
Move attention toward campaigns creating booked opportunities and revenue notes.
What success can look like
Early success is cleaner decision-making.
The first 60 days should make the next step clearer, even when the answer is to revise before scaling.
Service fit is clearer
The business knows which offer creates better lead quality.
offerfitAreas are cleaner
Budget moves toward service areas with better route and revenue potential.
arearouteReporting is useful
The owner sees qualified leads, booked estimates, bad-fit reasons, and next actions.
scorecardrevenueFree audit
Want to plan the first 60 days before launch?
The audit should show what needs to be true before the first campaign goes live.