Budget calculator
Check whether the lead math has room to work.
This calculator is a planning tool, not a promise. It helps a home service owner see whether Meta ads deserve a focused test.
Average job value, gross margin, close rate, target jobs, and monthly ad spend change the answer fast.
Lead math
Plan around jobs, not clicks.
If the calculator looks tight, start with the highest-margin service and tighter lead filters before spending harder. Management scope, software, taxes, and overhead are not included.
How to read it
The calculator tells you where the pressure is.
The output should shape the first campaign choice, not replace real campaign data.
Job value
Low-ticket services need tighter campaign economics or a repeat-service plan.
revenuemarginClose rate
Fast follow-up and clear estimate process can change the math as much as ad creative.
bookingsalesLead quality
Lead filters protect the budget from wrong-area and low-value inquiries.
formsfitFree audit
Want a human read on the numbers?
Send the service mix and lead goals. Amplify can map the first campaign direction from the math.