Meta ads cost
The investment should follow the business math.
Campaign scope is confirmed after the lead-flow audit. Media spend stays separate and should be judged against the revenue a qualified lead can create.
Campaign scope
Tailoredto the growth plan
Month-to-month management. Ad spend stays separate in the owner's Meta ad account.
Cost drivers
Do not compare lead cost without looking at job value.
The same cost per lead can be strong for hardscaping and weak for a low-ticket one-time job. The audit starts with margin and close rate before scaling spend.
| Cost item | What it means | Who controls it |
|---|---|---|
| Management scope | Strategy, setup, testing, tracking, optimization, and reporting confirmed after the lead-flow audit. | Amplify Outreach and client |
| Ad spend | Media budget paid to Meta for Facebook and Instagram delivery. | Business owner |
| Follow-up capacity | How quickly the business contacts and books qualified leads. | Business owner |
| Job economics | Average job value, margin, and close rate. | Business owner and market |
Good budget fit
- The target service has enough value to support ads.
- The owner can answer leads fast and track estimate outcomes.
- The first test is focused on a service with real demand.
Weak budget fit
- The job value is too low for paid acquisition.
- Leads sit unanswered until they go cold.
- The owner wants guaranteed jobs before any campaign data exists.
Calculator
Run the lead math before guessing at budget.
Use the calculator to see whether job value, margin, close rate, and spend leave room to test.