Lead quality
Define a quality lead before the campaign starts.
If a quality lead is not defined, cheap form fills can look like progress. Amplify uses service fit, area fit, timing, context, and booking outcome to score lead quality.
A lead is useful when it can become a real estimate for a service the business wants to sell.
Definitions
Every campaign needs shared lead language.
The scorecard keeps owner, agency, and ad account decisions pointed at the same business outcome.
| Status | Definition | Next action |
|---|---|---|
| Qualified | Fits service area, service type, timing, and job context. | Prioritize follow-up and estimate booking. |
| Unqualified | Wrong area, wrong service, too small, vague, or not reachable. | Improve form questions or campaign angle. |
| Booked estimate | Qualified lead that became a scheduled sales opportunity. | Track close rate and revenue potential. |
| Closed job | Booked opportunity that became paid work. | Use revenue notes to guide scaling. |
Owner role
Lead quality is partly campaign, partly follow-up.
The campaign can improve targeting and filtering. The business still has to answer, qualify, estimate, and report what happened.
Track bad-fit reasons
Do not just mark a lead bad. Record why it was bad.
Log booked estimates
Count the leads that became real opportunities.
Report closed revenue
Revenue notes decide whether a campaign deserves more spend.
Free audit
Want cleaner lead definitions before launch?
The audit can define what counts as qualified for your service line and market.